Waves or curls made to order, sized to your face and your hair, that last for months.

Defined curls after a curly perm

Quick answer

A curly perm at Eugenia Hair Studio in Virginia Beach typically lasts 3 to 6 months, loosening gradually as your hair grows. You can choose loose waves, medium curls, tight curls or a partial perm at the root or ends, and the formula is matched to your hair after a consultation. Your quote is set at that consultation.

How long it lasts
3 to 6 months
Best for
Straight or slightly wavy hair that will not hold a curl

Results

  • Defined curls after a curly perm

What is included in a perm appointment

Consultation and strand test
I check how your hair takes the solution before we commit
Curl choice
Loose wave, medium curl, tight curl or a partial perm
The perm
Rods sized and placed for the curl you chose, and a formula matched to your hair
Care guide
The first 48 hours and the daily routine
How long it lasts
3 to 6 months
Your quote
Set at the consultation, after the strand test
A client choosing a shade from a color swatch book with her stylist
A client relaxing at the shampoo bowl
Defined curls after a curly perm

How your quote works

A perm is quoted at your consultation, for your hair. Long or thick hair takes more rods, more solution and more time; colored or fine hair may need a gentler formula and closer watching; and a partial perm at the root, the ends or around the face treats only part of your hair. So your quote depends on your hair's length, thickness and condition, and on the curl you choose.

Is your hair a good candidate?

A stylist finishing a client's style

Great for

  • Straight or slightly wavy hair that will not hold a curl.
  • Fine or thin hair that needs body and volume.
  • Anyone who wants to cut their daily styling time.
  • Colored hair in good condition, with the formula adjusted.

Wait, or choose something else, if

  • Your hair is heavily bleached, breaking or very dry. A perm on weak hair can make it worse.
  • Your hair is chemically relaxed or straightened. Perms and relaxers should not be layered.
  • You just had a keratin treatment. Let it grow out first.
  • You are not sure you want curls for months. Try a set or curls with a style first.

Your perm appointment, step by step

  1. Consultation and strand test

    We choose your curl and I test how your hair responds.

    A client choosing a shade from a color swatch book with her stylist
  2. Cut or shape

    If your hair needs it, I shape it first so the curls fall well.

  3. Wrapping

    I section your hair and wrap it on rods sized for the curl you chose.

    A client relaxing at the shampoo bowl
  4. Processing

    I apply the perm solution and check the curl as it develops.

  5. Neutralizing

    A neutralizer sets the new shape. Then I rinse, condition and show you how to style it.

    Defined curls after a curly perm

Choose your curl: loose wave, medium, tight or partial

Choose your curl: loose wave, medium, tight or partial
PermThe lookPerfect for
Loose waveSoft, beachy wavesFirst-time perm clients, fine or thin hair, a subtle texture boost, low-maintenance waves
Medium curlClassic curls with bounceMedium to thick hair, a defined curl pattern, volume and movement
Tight curlDefined, spiral curlsA dramatic change, very fine hair that needs volume, a coily look
PartialCurl only where you want itRoot perm for volume at the roots, ends perm, face-framing curls
  • Loose wave

    The look
    Soft, beachy waves
    Perfect for
    First-time perm clients, fine or thin hair, a subtle texture boost, low-maintenance waves
  • Medium curl

    The look
    Classic curls with bounce
    Perfect for
    Medium to thick hair, a defined curl pattern, volume and movement
  • Tight curl

    The look
    Defined, spiral curls
    Perfect for
    A dramatic change, very fine hair that needs volume, a coily look
  • Partial

    The look
    Curl only where you want it
    Perfect for
    Root perm for volume at the roots, ends perm, face-framing curls

How long a curly perm lasts

3 to 6 months

A perm changes the shape of the hair that is on your head today. As new hair grows in straight at the root, the curl slowly relaxes and moves down. Most perms look their best for three to six months, and you can book a touch-up or let it grow out. What makes a perm drop sooner: washing too soon after the appointment, sulfate shampoos, rough towel-drying, high heat and brushing curls when they are dry.

The first 48 hours and daily care

The first 48 hours:

  • Do not wash your hair.
  • Do not tie it up, clip it or tuck it behind your ears.
  • Sleep on a satin or silk pillowcase, with your hair loose on top of your head, so you do not flatten the curls.
  • Skip the gym, the pool and the beach until the 48 hours are up.

Every day after:

  • Wash with a sulfate-free shampoo two or three times a week, not every day.
  • Use conditioner every time, and a leave-in or curl cream while hair is wet.
  • Detangle with your fingers or a wide-tooth comb only when your hair is wet and conditioned.
  • Air-dry, or use a diffuser on low heat.
  • Refresh second-day curls with a little water and curl cream.
Eugenia Drescher at the color bar in her studio

Curly perm questions

Can you perm curly hair?

Yes, if you want a different curl than the one you have: tighter, more even or more defined. I look at your natural pattern first and choose rods that work with it. If your curls are frizzy rather than too loose, a keratin treatment or a better curl routine may be the answer instead.

How much does a beach wave perm cost?

A loose wave perm, the one most people mean by a beach wave perm, is quoted at your consultation, because the price depends on your hair's length, thickness and condition. The consultation includes a strand test, so the quote, the timing and the curl are all set for your hair before we start.

Can sleeping ruin a perm?

In the first 48 hours, it can flatten the curl. Sleep with your hair loose on top of your head on a satin or silk pillowcase, and do not tie it up. After the perm has set, sleeping will not undo it, but a satin pillowcase and a loose high ponytail (a pineapple) keep curls fresher by morning.

What is the least damaging perm?

The gentlest perm is the one matched to your hair: the right solution strength, processing that is watched closely, and hair that is healthy to start with. A partial perm or a loose wave also treats less hair or for less time. The strand test at your consultation tells us how your hair will react before we do the whole head.

What hair cannot be permed?

Hair that is heavily bleached, breaking or chemically relaxed should not be permed, because it cannot take another chemical change safely. Very short hair may also be too short to wrap. If your hair is not ready, I will tell you, and we can plan a few months of care first.

Related services

Book your perm consultation

Tell us the curl you dream about. We will test your hair, choose the rods and give you curls that fit you.